Detailed Introduction of Skincare Products
To purchase skincare products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as ingredients, product type, formulation, brand positioning, and order quantity.
1. Direct Import (Through Manufacturers in China, Korea, or Other Countries)
Channel:
Directly importing skincare products is a common approach for businesses sourcing beauty and personal care items from global manufacturers. You can find skincare suppliers through B2B platforms like Alibaba, Global Sources, or by attending international beauty expos such as Cosmoprof or Beautyworld. Establishing long-term partnerships with certified overseas manufacturers can help secure competitive pricing, private labeling options, and consistent supply chains.
Price:
The cost of skincare products varies depending on the formulation, packaging, certifications (e.g., organic, cruelty-free), and quantity ordered.
Basic products (cleansers, toners, lotions): $0.80 – $2.50 per unit in bulk.
High-end or specialty items (serums, anti-aging creams, eye treatments): $3 – $10+ per unit, especially for active ingredient-rich or luxury-branded formulations.
2. Wholesale Market
Channel:
Major U.S. cities such as Los Angeles, New York, and Miami have large beauty and cosmetic wholesale markets offering a wide variety of skincare products, including facial cleansers, moisturizers, sunscreens, sheet masks, and treatment serums. These markets allow businesses to connect with distributors, explore new brands, negotiate pricing, and arrange logistics and payment terms.
Price:
Wholesale prices for skincare products typically range from $1 – $15 per unit, depending on factors such as:
Product type (basic vs. treatment)
Ingredients & formulation (active ingredients, natural or organic certification)
Packaging & branding (luxury packaging, custom branding)
MOQ discounts that can reduce per-unit cost significantly.